Loyal Service Awards, Long Service Awards and Incentives – Cottrills UK
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Interview with Schering-Plough
Schering-Plough Animal Health is a leading manufacturer and marketer
of pharmaceuticals and specialty products for animals. Schering-Plough
Animal Health is a division of Schering-Plough Corporation, a trusted
name in pharmaceutical and healthcare products worldwide.
A major player in the UK and Irish animal health sector, Schering-Plough
Animal Health has a rapidly growing product range for the farm animal,
companion animal, poultry, aquaculture and trade sectors. Product strengths
include biologicals and antibiotics.
Schering-Plough Animal Health use the Cottrills points based Aspirations
platform as a mechanic to incentivise agricultural merchants sales staff
to sell worming products to farmers.
Associate Brand Manager, Claire Timoney, agreed to answer a few questions for us.
How does your scheme work?
“The target sales staff are detailed on the scheme in November and then have to register to take part. Points are awarded on an individual basis according to the volume of product sold during a specified time frame. The brochure is sent to each of the people signed up along with instructions on how to claim their gifts. The gifts are then delivered, usually within 4 weeks of receipt of the order.”
What do awards consist of?
“Awards can be anything from DIY tools to a spa health day, depending on what the individual chooses!”
Why Cottrills?
“Cottrills pride themselves on their wide and frequently updated range of gifts. In addition they offer an excellent fulfillment protocol. At Schering-Plough Animal Health we felt it is very important that the process runs smoothly and efficiently from conception to delivery, and Cottrills had an excellent history of being able to provide such a service.”
How was the scheme communicated?
“Initially, the scheme was communicated via the Schering-Plough Animal Health sales team and the details were then advertised to the farmer merchant sales staff through direct mailers and follow up postcards. Those who signed up then received reminder postcards throughout the selling season, highlighting the benefits of the award scheme, followed by the brochure and order form at the end of the season.”
How has the scheme been received by the sales team?
“The scheme has been very well received by the incentivised sales staff with excellent feedback on both the range of gifts and the speedy delivery. Working in an increasingly challenging market such as agriculture we are delighted to have increased sales in many locations.”
What advise would you give to anyone else wanting to set up an incentive scheme?
“Since the main aim of any incentive scheme is to encourage sales it is crucial that promises are delivered. In setting up an incentive scheme it is important to work with a company who understands your objectives and who you trust to fulfill your aims. An excellent range of gifts and prompt and accurate delivery are therefore very important, and Aspirations has delivered both this year, boosting our Autoworm campaign.”
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