Case Study:
The Carphone Warehouse Group
Once the collection of gifts had been approved by the Directors the bespoke brochure was printed reflecting The Carphone Warehouse Group corporate identity, illustrating each gift choice.
We then received in November an Excel spreadsheet, detailing the name and home address of each of the 13,500 eligible Carphone Warehouse Group employees.
To ensure the scheme was launched in time for Christmas, a pack was mailed out immediately to each employee upon receipt of this data. This included the gift brochure, order form, freepost envelope and a personal letter, including log in details, from their CEO.
Once the orders had been received and processed, the Christmas gifts were then dispatched to each employee, to either their home or work address, within the time frame specified by The Carphone Warehouse Group.
“The Carphone Warehouse Group wanted to give employees a Christmas Gift as a big thank you for all their efforts throughout the year. Cottrills had a wide selection of gifts and worked hard to ensure our brief was fulfilled within our short timescales. The management and employees were so pleased with the Christmas scheme that we’ve already started planning our scheme for 2008”.
Clare Novak
PR Communications Manager
The Carphone Warehouse Group

For more information about The Carphone Warehouse Group go to www.carphonewarehouse.com
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