Loyal Service Awards, Long Service Awards and Incentives – Cottrills UK
Reward platforms
Services
Additional Services
What's hot
- Check out the top ten most popular gifts from Aspirations XVIII...
What's new
- See the brand new products we've introduced into Aspirations XIX...
Employee recognition awards.
Cottrills is the UK market leader in the supply and management of Employee Recognition Awards.
Historically companies recognised 25 years service with the provision of a gold watch or clock but today a loyal service award is seen very much as a positive aid to staff retention and many companies now recognise from 5 years service and every 5 years thereafter.
Employee recognition award platforms
The most popular employee recognition award methods are Aspirations, Aspirations online, or the Aspirations voucher, with a choice of over 2000 quality branded gifts all of which are discounted from retail. All platforms can be branded to reflect the corporate identity of the client and we can manage the entire administration process on your behalf. We provide this service to over 550 blue chip companies and organisations.
Success story.
An interview with Wickes Ltd.
Wickes is one of the largest DIY retailers in the UK. Through its Wickes branded stores, the Group offers an extensive range of home improvement products to both DIY and trade customers. The Group’s key objectives for its Wickes business are to achieve broader coverage in its target market and for Wickes to be established as the destination store for home improvement.
Wickes reward their staff with loyalty awards for 5, 10, 15, 20, 25 and 30 years service.
Reward & HR Management Information Controller, Sara Davies, agreed to
answer a few questions about their scheme.
How long have you been rewarding Long Service?
The Long Service Awards programme has been around for a number of years in Wickes. The scheme was fully reviewed in 2003, this included policy changes and a change of provider.
How did you communicate the scheme to all your staff?
Each department was fully briefed on the new policy and the scheme is supported by ongoing articles in our quarterly company magazine. Each year we also hold a Long Service Lunch which celebrates the achievements of our colleagues with 15 years service or more.
You do not award gifts at levels that would usually be considered ‘Long Service’, why is this?
Similarly to other retailers, retaining colleagues for the first year of their employment with us can be a challenge. As a result we wanted to offer an award after 5 years to acknowledge that this is a real milestone for our business and recognise their loyalty.
How easy was it to set up you multi-level scheme?
Setting up the scheme with a number of levels was easy once we had determined
the intervals when a colleague would receive an award. We established the
levels of award and matched these to the business needs. Bringing in Cottrills
to set up the administration and gift service was simple and the whole scheme
was set up and launched promptly following the initial meetings.
Do you feel your loyalty scheme helps motivate staff?
As part of the measurement of our scheme we send out questionnaires to see what our colleagues think about the scheme, levels of service, etc. A good number of the returned questionnaires have remarks which show the scheme is motivational, for example, one lady wrote to us saying she really appreciated the 'thank you' for all her hard work and looked forward to reaching her next milestone with us.
Do you think your staff are less likely to leave your employment because of the introduction of reward schemes?
Reward schemes do make up an important part of a colleagues overall package. I think if you strive to create a well-balanced package which is appropriate to the workforce and well communicated then you can reduce your labour turnover and build a happier and more motivated team.
Links relating to Employee Recognition:
©2008 Cottrills. All Rights Reserved. Cottrills Service Level Agreement. XHTML | CSS by Jordangate.